Creative Cheat Sheet

Your Story + Our Products = Magic


Hi there,


We’re excited to see your performance branding creative - videos that drive acquisition for brands. Because this is a fairly new way to work with brands, we put together a cheat sheet with examples. If you have questions, please reach out to me!


It includes

  • Creative Guides
  • Examples of Great Videos
  • Instructions on what to do with your content when ready


Can we be frank with you for a moment? While our products are useful and beautiful, the product itself is not the end goal.


Audiences want them because of how they’ll make them FEEL and how they’ll become part of THEIR story.


So, the most important thing with your content is YOUR story and being, well, you.


We chose you because you’re authentically and creatively YOU. That’s the most important part with your content.


If your content is not truly you then it just doesn’t work for our audience, us and, obviously, you!


So, THE most important part: Just be yourself :)


With Love,

Team GTM Brands

Video Content Checklist:


✅  Talk about how this product relates to you and your story.


✅ Use the product. Play with it. React to it. Talk about it. The more footage the better.


✅ Record your video in a natural setting like the bathroom.


✅ Include a selfie photo with you, the product and or family/pets.


Our Ask:


You’ve shown real talent in creating content. We’re excited to see what you can do. Here is our Ask:


  •  Please make sure video is VERTICAL
  • Video duration depends on your platform

           Instagram: 1 - 3 minutes

           Youtube: 1 - 5 minutes

           Tiktok: 30 seconds - 2 minutes

  • Create your video within 48 hours of receiving and using the products.
  • Use the checklist below
  • You’re not required to post this on your profile, although we won’t stop you:)
  • Upload your video content here

Hero Fire Blanket

Product Description

This life and house saving fireblanket helps prepare you and your family when fire happens. Get peace of mindknowing your family can quickly and easily extinguish house fires before theyget out of control.


Problem

●      House and kitchen fires happen every 87 seconds.

●      Most families are completely unprepared to put out fire quicklyand easily.

●      Small fires can cause big problems if they’re not extinguishedquickly.

Solution – Why Should I Try it?

●      The Prepared Hero Emergency Fire Blanket allows you toimmediately put off fire before it gets out of control.

●      It's easy to use, easy to store and doesn’t expire.

Benefits

●      Peace of mind for self and family for when fire happens.

●      Prevent you and your family from house damage or worse.

●      Put out fires before they grow and spread.

●      Can teach kids on how to deal with fire emergencies.

●      Save money compared to extinguisher since it’s reusable anddoesn’t expire.

●      Easier than a fire extinguisher.

WHY – Talking Points

●      It’s when fire happens, not if. Do you know someone affected by fire?

●      Where/how has or could fire happen in your house?

●      Easier than an extinguisher to put out fires before they grow and spread.

●      What would be the cost of not having your Emergency Fire Blanket when fire happens?

●      Teach kids to be prepared.

Content Ideas

● Include family members in short skit

● Embellish and clean funny foods on (or stuck in) your teeth. Ex: peanut butter, jam, coffee grinds

● Include a funny story about your teeth or smiling

● Use engaging nail polishes or make-up while presenting

Product Features & Specs

●      Woven Fiberglass (3.3 feet x 3.3 feet)

●      Cover for easy mounting and storage

●      2 pull tabs for quick and easy deployment

●      No expiry date

●      Reusable

Guides to go Viral:

  • Be genuine and be yourself - think of this as a vlog. You’re talking to your friend; your friend just happens to be the camera. Don’t overthink it. Really.
  • Be authentic in your explanation. Did you really like all the features? If not, say it. Explain what you truly liked and didn’t. Audiences can tell if you’re being real or not. We don’t want them to second guess you. If you like something add a casual “Oooh, i luuv that” to the experience. Not everything needs to be on script.
  • Go over the benefits of this brand/product as they relate to YOU. Don’t just read off the Product Cheat Sheet but rather explain why they’re important to you. Use “I” statements and talk about where in your daily life you use the product.
  • Try to create a genuine interaction in the video. In this example you’ll see Sarah’s boyfriend talk from behind the camera at around the 40 second mark. However, you are also encouraged to use your iPhone on selfie mode and record it yourself! Whatever makes you most comfortable.
  • Clothing wise - bright colours always do well, unless you’re known for wearing all white or all black.
  • Within the first 3 seconds, make sure you’re engaging the audience with a smile and product usage. No more than 10 seconds in, the viewer should know exactly what the product is and what’s ahead in the video. 
  • Don't be afraid to have one or two things “off” in your video. Not everything should look perfect, that’s now how life works!

Examples of Great Videos:

Video 01

Why this works:

  • Ticks all the boxes. Unboxing, playing with and using product, different settings and personality shines through. The more funny, weird, happy facial expressions the better.

Video 02

Why this works:

  • This one is a no-brainer. It’s funny, a good story and authentic. Excellent facial expressions. If you’re laughing, your audience will, too.

Video 03

Why this works:

  • Unique and creative angle using corn to demonstrate cleaning. Catches your eye. 

Uploading Content – Logistics


Once you’ve got the video content, upload the unedited version of your clip(s) to this folder/ link. Don’t worry about background music, text overlay or filters on your clips if you’re not comfortable with that. Our team can take care of it :)


Then email or DM us back so we can review your content. Include any questions you have. Usually, once the content is uploaded, we’re all set. In some cases, we may request edits or tweaks if there are mistakes or changes we need.

Terms


Intellectual Property


Creator (you) gives Prepared Hero the irrevocable, worldwide right and permission to use any work product or other social media posts, video, photo, recordings, hashtags, designs, written or verbal content Influencer shares or provides related to the Services in any manner, in whole or in part, and for any purpose in any and all media, including and without limitation, on Prepared Hero owned or controlled websites and platforms, social media, any advertising materials, publications, marketing materials, and/or presentations, and in any and all other media, in perpetuity.